Hernández Willoughby S, Lázaro Pernias P. Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers. MyN [Internet]. 2023May1 [cited 2025May3];(49):43-64. Available from: http://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7694