SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention

Nihal Bülbül; Filiz Çayırağası; Ibrahim Halil Efendioglu

Authors

Nihal Bülbül Gaziantep University https://orcid.org/0000-0002-4373-4376
Filiz Çayırağası Gaziantep University https://orcid.org/0000-0001-5941-1320
Ibrahim Halil Efendioglu Gaziantep University https://orcid.org/0000-0002-4968-375X

Keywords:

Social Media Marketing, Purchase Intention, Consumer Decision Making Styles, S-O-R Model, SORCIS model

Abstract

This study examines purchase intention in digital marketplaces by integrating social media marketing (SMM) dimensions with Consumer Style Inventory (CSI) decision-making styles through the SORCIS framework. The results obtained from marketplace buyers in Türkiye were analyzed using structural equation modeling. Interaction, informativeness, personalization, trendiness, and electronic word-of-mouth (eWOM) each show positive and significant effects on purchase intention. Among CSI styles, brand consciousness, fashion or novelty consciousness, and website content consciousness are substantial predictors, whereas other styles are not. Theoretically, the study positions CSI styles as enduring organismic factors within the S–O–R structure, explaining why similar SMM cues yield heterogeneous intentions and clarifying the role of content quality and transparency in interface-parity environments. Managerially, the results highlight the importance of informative content, responsible personalization, and community-based interaction.

References

Abbott, R., Sin, R., Pedersen, C., Harris, T., Beck, T., Nilsson, S., ... & Li, Y. (2023). The role of dark pattern stimuli and personality in online impulse shopping: An application of S-O‐R theory. Journal of Consumer Behaviour, 22(6), 1311-1329. https://doi.org/10.1002/cb.2208

Adedoja, O., Hussin, S., & Yee, W. (2022). Influence of website attributes on consumer’s online purchase intention in Malaysia. International Journal of Academic. Research in Business & Social Sciences, 12(11), 1893–1916. https://doi.org/10.6007/ijarbss/v12-i11/15143

Ahsan, N., Jamil, S., & Rais, M. (2024). The influence of social media influencers on consumer decision-making: A comprehensive SEM analysis. International Journal of Social Science & Entrepreneurship, 4(2), 317-341. https://doi.org/10.58661/ijsse.v4i2.286

Alibrahim, I. (2024). Investigating Social Media Influencers’ Impact on Brand Equity of Electronic Retailer Brands in Saudi Arabia [Doctoral dissertation, Victoria University].

Aljuhmani, H., Elrehail, H., Bayram, P., & Alhawamdeh, H. (2022). Linking social media marketing efforts with customer brand engagement in driving brand loyalty. Asia Pacific Journal of Marketing and Logistics, 34(8), 1702–1722. https://doi.org/10.1108/APJML-08-2021-0627

Ali, A., & Yateno, Y. (2022). Pengaruh Kualitas produk, Fitur, Dan Desain Terhadap Keputusan Pembelian Pada Mebel Jati Ukir Hi. Slamet Di Metro. Jurnal Manajemen Diversifıkasi, 2(2), 420-427. https://doi.org/10.24127/diversifikasi.v2i2.1125

An, G., & Ngo, T. (2025). AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness. Journal of Open Innovation: Technology, Market, and Complexity, 11(3), 100580.https://doi.org/10.1016/j.joitmc.2025.100580

Anggara, A., Kaukab, M.., & Pradhipta, Y. (2024). Social media Instagram and purchasing decisions. South Asian Journal of Social Studies and Economics, 21(1), 105-111. https://doi.org/10.9734/sajsse/2024/v21i1767

Aprilia, E., & Darmawan, D. (2025). Pengaruh Desain Produk terhadap Keputusan Pembelian Produk Elektronik. MASMAN Master Manajemen, 3(1), 50-61. https://doi.org/10.59603/masman.v3i1.709

Ardana, F., & Artanti, Y. (2022). Keputusan pembelian produk fashion pada e-commerce: Pengaruh fashion consciousness, shopping enjoyment, nilai konsumen. JURKAMI: Jurnal Pendidikan Ekonomi, 7(1), 91–101. https://doi.org/10.31932/jpe.v7i1.1906

Azizan, N., Ismail, H., Fadzli, A., & Ishar, N. (2023). Strategies to Improve Brand Awareness Through Social Media Marketing. Jurnal Manajemen Teori dan Terapan, 16(2). https://doi.org/10.1108/BAJ-06-2023-0053

.

Banerjee, S., Shaikh, A., & Sharma, A. (2024). The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective. Marketing Intelligence & Planning, 42(3), 553-575. https://doi.org/10.1108/MIP-08-2023-0413

Bayrakdaroğlu, F., Taşçıoğlu, M., & Özkoç, H. (2017). Online Karar Verme Tarzları Ölçeğinin Türkçe’ye Uyarlanması. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (28), 159-169. https://doi.org/10.5505/pausbed.2017.25993

Budi, Y., Nofirda, F., & Hardilawati, W. (2023). The influence of web design quality, perceived ease of use and trust on purchase intention: A case study on Lazada. International Journal of Management and Business Applied, 2(2), 126-140. https://doi.org/10.54099/ijmba.v2i2.678

Bui, C., Ngo, T., Chau, H., & Tran, N. (2025). How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory. Plos One, 20(7), e0328093. https://doi.org/10.1371/journal.pone.0328093.

Chaparro, C., Fernández, D., Fuentes, Y., Ferreyra, L., Brance, M., & Muñoz, O. (2025). Usage Patterns, Trust Generated, and Influence of Information in Internet and Social Media on Decision-Making by Patients Diagnosed With Rheumatic Diseases in Latin America. Clinical Medicine Insights: Arthritis and Musculoskeletal Disorders, 18. https://doi.org/10.1177/11795441251346815

Chattopadhyay, D. (2024). The impact of social media on high involvement purchase processes: An extant literature review. International Journal for Multidisciplinary Research (IJFMR), 5(2), 1–10. https://doi.org/10.36948/ijfmr.2024.v06i02.19154

Chen, L., Gao, H., Memon, H., Liu, C., Yan, X., & Li, L. (2024). Influence mechanism of content marketing for fashion brand culture on consumers’ purchase intention based on information adoption theory. Sage Open, 14(2). https://doi.org/10.1177/21582440241253991

Chidananda, H., Varghese, J., Joseph, F., & Lohith, P. (2024). Impact of design, information and usefulness of travel website on travel purchase intention. EPRA International Journal of Research and Development (IJRD), 9(5), 1–8. https://doi.org/10.36713/epra16943

Chu, S. (2024). A review on the impact of social media and the internet on consumer purchasing decisions. Advances in Economics, Management and Political Sciences, 109(1), 169 174. https://doi.org/10.54254/2754-1169/109/2024bj0153

Chung, D. (2025). How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective. Cogent Business & Management, 12(1), 2471528. https://doi.org/10.1080/23311975.2025.2471528

Çifci, S., & Sözen, D. (2017). The Antecedents and Consequences of Consumers’ Participations in Social Media Marketing Activities. Ege Academic Review, 17(4), 505-515. https://doi.org/10.21121/eab.2017431299.

Dai, X., & Liu, Q. (2024). Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase. Journal of Infrastructure, Policy and Development, 8(9). https://doi.org/10.24294/jipd.v8i9.7700

De Alwis, H. (2023). Exploring the Role of Social Media Marketing in Shaping Purchasing Intentions for T-shirts in Sri Lanka. Vallis Aurea, 9(2), 1-14. https://doi.org/10.2507/ijva.9.2.1.102

De Keyzer, F., Dens, N., & De Pelsmacker, P. (2022). How and when personalized advertising leads to brand attitude, click, and WOM intention. Journal of Advertising, 51(1), 39-56. https://doi.org/10.1080/00913367.2021.1888339

Dewi, T., Buchdadi, A., & Krissanya, N. (2024). Pengaruh Brand Image, Word Of Mouth Dan Celebrity Endorser Terhadap Purchase Decision Produk Facetology. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(1), 137-147. https://doi.org/10.56799/ekoma.v4i1.4909

Ding, Z. (2022). International comparisons and intra-national heterogeneity of young-adult consumer characteristics in China [Doctoral dissertation, University of Ljubljana].

Du, H., Xu, J., Tang, H., & Jiang, R. (2022). Repurchase intention in online knowledge service: The brand awareness perspective. Journal of Computer Information Systems, 62(1), 174-185. https://doi.org/10.1080/08874417.2020.1759159

Duan, X., Chen, C., & Shokouhifar, M. (2024). Impacts of social media advertising on purchase intention and customer loyalty in e-commerce systems. ACM Transactions on Asian and Low-Resource Language Information Processing, 23(8), Article 112, 1–15. https://doi.org/10.1145/3613448

Efendioğlu, İ. (2019). The impact of conspicuous consumption in social media on purchasing intentions. İşletme Araştırmaları Dergisi, 11(3), 2176–2190. https://doi.org/10.20491/isarder.2019.732

Efendioğlu, İ., & Durmaz, Y. (2022). The impact of perceptions of social media advertisements on advertising value, brand awareness and brand associations: Research on Generation Y Instagram users. Transnational Marketing Journal, 10(2), 251–275. https://doi.org/10.33182/tmj.v10i2.1606

El-Shihy, D., & Awaad, S. (2025). Leveraging social media for sustainable fashion: how brand and user-generated content influence Gen Z’s purchase intentions. Future Business Journal, 11(1), 113. https://doi.org/10.1186/s43093-025-00529-3

Erensoy, A., Mathrani, A., Schnack, A., Elms, J., & Baghaei, N. (2024). Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐R) model. Journal of Consumer Behaviour, 23(6), 2781-2811. https://doi.org/10.1002/cb.2374

Eze, F., Inyang, I., & James, E. (2024). Standardization versus adaptation of marketing mix in international markets: A systematic literature review. World Journal of Advanced Research and Reviews, 22(2), 1192-1212. https://doi.org/10.30574/wjarr.2024.22.2.1470

Fan, L., Wang, Y., & Mou, J. (2024). Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital contentmarketing. Journal of Retailing and Consumer Services, 76, 103594. https://doi.org/10.1016/j.jretconser.2023.103594

Florea, N., Croitoru, G., & Diaconeasa, A. (2025). The Impact of Integrity-Related Factors on Consumer Shopping Intention. An Interactive Marketing Approach Based on Digital Integrity Model. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), 262. https://doi.org/10.3390/jtaer20040262.

Ghosh, A., Varshney, S., & ShabbirHusain, R. (2022). Social word of mouth valence and role of moderators: An integrated model of consumer decision making. Journal of International Technology and Information Management, 31(1). https://doi.org/10.58729/1941-6679.1508

Ghosh, M. (2024). Meta-analytic review of online purchase intention: conceptualising the study variables. Cogent Business & Management, 11(1), 2296686. https://doi.org/10.1080/23311975.2023.2296686

George, D., & Mallery, P. (2024). IBM SPSS Statistics Step by Step. Routledge.

Gera, N., & Agarwal, T. (2023). Antecedents of fashion product purchase intention: An empirical study. IUP Journal of Marketing Management, 22(2), 65-96.

Gupta, S., Raj, S., Singh, D. P., Singh, A., & Kastanakis, M. (2023). Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement. International Journal of Consumer Studies, 47(3), 1189-1209. https://doi.org/10.1111/ijcs.12897

Gurunathan, A., & Lakshmi, D. (2025). Social media and digital marketing perceptions: Intra and Intergenerational similarities and differences among Gen X, Y and Z. Y. Journal of Informatics Education and Research, 5(1), 2268-2284. https://doi.org/10.52783/jier.v5i1.2227

Gutiérrez, A., Punjaisri, K., Desai, B., Alwi, S., O'Leary, S., Chaiyasoonthorn, W., & Chaveesuk, S. (2023). Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel. Journal of Retailing and Consumer Services, 72, 103272. https://doi.org/10.1016/j.jretconser.2023.103272

Gümüş, N. (2020). Z kuşağı tüketicilerin satın alma karar tarzlarının incelenmesi. Yaşar Üniversitesi E-Dergisi, 15(58), 381-396. https://doi.org/10.19168/jyasar.572987

Hair, J., Black, W., Babin, B., & Anderson, R. (2019). Multivariate Data Analysis. Cengage.

Haron, H., Ahmad, N., Saa'din, I., Ithnin, H., & Setyawan, R. (2023). Role of Brand Awareness on Marketing and Purchase Intention in Service-Based Businesses. Environment-Behaviour Proceedings Journal, 8(26), 51-57. https://doi.org/10.21834/ebpj.v8i26.5152

Hasanah, A., Hindrayani, A., & Noviani, L. (2023). Pengaruh Kesadaran Lingkungan Dan Iklan Hijau Terhadap Keputusan Pembelian Produk Hijau. Jurnal Ilmu Ekonomi, 2(1). https://doi.org/10.59827/jie.v2i1.40

Hati, S., Fenitra, R., Masood, A., Setyowardhani, H., Abdul Rahim, A., & Sumarwan, U. (2025). Looking at the beauty of halal through the stimulus-organism-response model and gender perspectives: the case of Indonesian Muslim. Journal of Islamic Marketing, 16(9). 2465–2488. https://doi.org/10.1108/JIMA-12-2023-0424

He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657. https://doi.org/10.1016/j.jbusres.2011.03.007

Ho, C. I., Liu, Y., & Chen, M. (2022). Antecedents and consequences of consumers’ attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm. Cogent Business & Management, 9(1). https://doi.org/10.1080/23311975.2022.2145673

Hosain, M., & Mamun, A. (2023). The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries. Business Analyst Journal, 44(2), 84-105. https://doi.org/10.1108/BAJ-06-2023-0053

Hu, L., & Bentler, P. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1 55. https://doi.org/10.1080/10705519909540118

Huo, C., Hameed, J., Zhang, M., Bin Mohd Ali, A., & Nik Hashim, N. (2022). Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty. Economic research-Ekonomska istraživanja, 35(1), 4710-4739. https://doi.org/10.1080/1331677X.2021.2016465

Iqbal, M. (2024). The role of social media in shaping consumer decisions and brand perceptions. In Advances in E-Business Research Series. https://doi.org/10.4018/979-8 3693-9699-5.ch009

Iswara, A., Indiani, N., & Wahyuni, N. (2024). The mediating role of brand image on the influence of digital marketing and word of mouth on property purchase intention in Bali. International Journal of Environmental, Sustainability, and Social Science, 5(3). https://doi.org/10.38142/ijesss.v5i3.1052

İbrahim, B. (2023). Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?. International Journal of Internet Marketing and Advertising, 18(2-3), 286-309. https://doi.org/10.1504/IJIMA.2023.129668

Jeong, D., Lee, M., & Choi, H. (2023). Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level. Journal of the Korean Society of Cosmetology, 29(3), 751-763. https://doi.org/10.52660/jksc.2024.30.6.1366

Kajaria, A. (2024). From likes to purchases: The role of social media in consumer buying patterns. IOSR Journal of Economics and Finance, 15(5), 56–61. https://doi.org/10.9790/5933-1505045661

Kaur, J., Malik, P., & Singh, S. (2024). Expressing your personality through apparels: Role of fashion involvement and innovativeness in purchase intention. FIIB Business Review, 13(3), 318-330. https://doi.org/10.1177/23197145221130653

Keng, C., & Ting, H. (2009). The acceptance of blogs: using a customer experiential value perspective. Internet Research, 19(5), 479-495. https://doi.org/10.1108/10662240910998850

Kline, R. (2016). Principles and Practice of Structural Equation Modeling. Guilford Press.

Koay, K., Cheah, C., & Goon, S. (2023). How do perceived social media marketing activities foster purchase intentions? A multiple sequential mediation model. Journal of Global Marketing, 36(3), 210-224. https://doi.org/10.1080/08911762.2023.2207072

Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. (2020). Consumers’ decision making process on social commerce platforms: Online trust, perceived risk, and purchase intentions. Frontiers in Psychology, 11, 890. https://doi.org/10.3389/fpsyg.2020.00890

Li, S., Chen, J., & Chen, Y. (2023). The effect of repeat purchase information in electronic word‐of‐mouth (eWOM) on purchase intention. Journal of Consumer Behaviour, 22(6), 1493-1508. https://doi.org/10.1002/cb.2235

Li, X., Zhou, Y., Wong, Y., Wang, X., & Yuen, K. (2021). What influences panic buying behaviour? A model based on dual-system theory and stimulus-organism-response framework. International Journal of Disaster Risk Reduction, 64, 102484. https://doi.org/10.1016/j.ijdrr.2021.102484

Liang, S., Qin, L., Zhang, M., Chu, Y., Teng, L., & He, L. (2022). Win big with small: the influence of organic food packaging size on purchase intention. Foods, 11(16), 2494. https://doi.org/10.3390/foods11162494

Liapis, A., Georgakakou, E., & Kameas, A. (2025). Combining Heuristics and User Testing: Towards a Holistic Approach in User eXperience (UX) Evaluation of Open MOOC Platforms. In International Conference on Human-Computer Interaction (112-128). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-93224-3_8.

Maharani, B., Pratama, B., Fitriati, A., & Azizah, S. (2023). Continuance Intention Use E-Filing: The Influence Quality Information, System, Service and Satisfaction as a Mediator. Jurnal Proaksi, 10(4), 681-697. https://doi.org/10.32534/jpk.v10i4.4957

Majeed, M., Owusu-Ansah, M., & Ashmond, A. (2021). The influence of social media on purchase intention: The mediating role of brand equity. Cogent Business & Management, 8(1), 1944008. https://doi.org/10.1080/23311975.2021.1944008

Mamuaya, N. (2024). Investigating the impact of product quality, price sensitivity, and brand reputation on consumer purchase intentions in the FMCG sector. International Journal of Business, Law, and Education, 5(2), 1576-1583. https://doi.org/10.56442/ijble.v5i2.614

McKnight, D., & Chervany, N. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 35-59. https://doi.org/10.1080/10864415.2001.11044235

Medina, F., & Lodeiros, M. (2025). The role of social media influencers and eWOM in driving purchase intention: insights from SMEs in the gamarra cluster. Cogent Business & Management, 12(1), 2519969. https://doi.org/10.1080/23311975.2025.2519969

Mehrabian, A., & Russell, J. (1974). An Approach to Environmental Psychology. MIT Press.

Mendoza, M., Moliner, B., Berenguer, G., & Gil, I. (2025). Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships?. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 88. https://doi.org/10.3390/jtaer20020088

Mohamed, N., Quoquab, F., & Mohammad, J. (2025). “Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers. British Food Journal, 127(7), 2623-2642. https://doi.org/10.1108/BFJ-09-2024-0902

Morimoto, M. (2017). Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising. In Digital Advertising. 110-123. Routledge.

Nasiketha, S., Tham, J., & Khatibi, A. (2024). The influence of social media on consumer online shopping intention. International Journal of Religion, 5(6), 39-49. https://doi.org/10.61707/nw9qwt19

Ngo, T., Bui, C., Chau, H., & Tran, N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11). https://doi.org/10.1016/j.heliyon.2024.e32168

Ntobaki, P., Tlapana, T., & Matli, C. (2022). Influence of social media on consumer purchasing decisions in Durban. Journal of Social Sciences, (2), 28-37. https://doi.org/10.52326/jss.utm.2022.5(2).03

Ogedengbe, A., Oladimeji, O., Ajayi, J., Akindemowo, A., Eboseremen, B., Obuse, E., ... & Erigha, E. (2022). A Hybrid Recommendation Engine for Fintech Platforms: Leveraging Behavioral Analytics for User Engagement and Conversion. International Journal of Multidisciplinary Evolutionary Research, 3(1), 23-25. https://doi.org/10.54660/IJMER.2022.3.1.23-35.

Paguay, C., Cevallos, D., Rodríguez, A., & Estrada, J. (2025). Transparency Unleashed: Privacy Risks in the Age of E-Government. Informatics, 12(2). https://doi.org/10.3390/informatics12020039

Palamidovska, N., Prodanova, J., & Ciunova, A. (2024). Why do customers value m-banking apps? A stimulus-organism-response perspective. Spanish Journal of Marketing-ESIC, 28(4), 481-499. http://dx.doi.org/10.1108/SJME-01-2023-0024

Pangestika, D., Rayhan, R., & Mawardi, W. (2024). Web Design and Consumer Repurchase Intention: The Roles of E-Satisfaction. Scientific Journal of Informatics, 11(4), 959-968. https://doi.org/10.15294/sji.v11i4.15367

Papista, E., & Dimitriadis, S. (2012). Exploring consumer‐brand relationship quality and identification: Qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal, 15(1), 33-56. https://doi.org/10.1108/13522751211191982

Pereira, M., de La Martinière, M., Soares, J., Matos, C., & Hernani, M. (2023). Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory. International Journal of Retail & Distribution Management, 51(1), 39-58. https://doi.org/10.1108/IJRDM-09-2021-0394

Pham, H., Duong, C., & Nguyen, G. (2024). What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective. Journal of Retailing and Consumer Services, 78, 103758. https://doi.org/10.1016/j.jretconser.2024.103758

Pratama, F., & Handoyo, S. (2024). Pengaruh perceived price dan perceived quality terhadap purchase intention melalui perceived value. Jurnal Manajemen Bisnis dan Kewirausahaan, 8(4), 895-906. https://doi.org/10.24912/jmbk.v8i4.31641

Punj, G. (2011). Effect of consumer beliefs on online purchase behavior: The influence of demographic characteristics and consumption values. Journal of Interactive Marketing, 25(3), 134-144. https://doi.org/10.1016/j.intmar.2011.04.004

Rai, A., & Bhattarai, M. (2023). The Influence of Pricing Attractiveness, Price Sensitivity, and Product Variety on Consumers' Purchase Intention: An Analysis of Nepal’s Footwear Market. Journal of Management, 6(1), 1-14. https://doi.org/10.3126/jom.v6i1.58861

Rais, M. (2025). Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat. Mercados y Negocios, 26(54), 33-56. https://doi.org/10.32870/myn.vi54.7770

Religia, Y., Ramawati, Y., & Syahwildan, M. (2024). Analysis of the Effect of Perceived Product Quality on Retail Purchase Intention: The Mediating Role of Consumer Trust and Price Sensitivity Moderation. Applied Information System and Management (AISM), 7(1), 17-22. https://doi.org/10.15408/aism.v7i1.3391

Riyaz, M., Jan, A., Khan, D., & Zahoor, A. (2024). Determinants of purchase intention for green consumer durables: Investigating the moderating role of price sensitivity. Jindal Journal of Business Research, 13(1), 1–11. https://doi.org/10.1177/22786821241264593

Rizkia, A., Akbar, M., & Lina, R. (2024). Customer Engagement Mediates the Effect of Content Marketing on Purchase Intention. Advances in Business & Industrial Marketing Research, 2(3), 123-137. https://doi.org/10.60079/abim.v2i3.297.

Sabbir, M. (2025). Product Feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase. Heliyon, 11(3). https://doi.org/10.1016/j.heliyon.2025.e42422

Safeer, A. (2024). Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework. Journal of Product & Brand Management, 33(5), 533-544.

https://doi.org/10.1108/JPBM-0720234619

Schiavone, F., & Omrani, N. (2025). Innovating Responsibly: Exploring Digital Transformation and Open Innovation Strategies. Journal of Innovation Economics & Management, 47(2), 1-14. https://doi.org/10.3917/e.jie.047.0001

Semwal, R., Tripathi, N., & Pandey, U. (2024). Leveraging Artificial Intelligence in Service Marketing to Enhance Electronic Word of Mouth (eWOM). In AI Innovations in Service and Tourism Marketing (pp. 249-269). IGI Global. https://doi.org/10.4018/979-8-3693 7909-7.ch012

Sengupta, A., Upadhyay, S., Mukherjee, I., & Panigrahi, P. (2024). A study of the effect of influential spreaders on the different sectors of Indian market and a few foreign markets: A complex networks perspective. Journal of Computational Social Science, 7(1), 45 85. https://doi.org/10.1007/s42001-023-00229-4

Shao, Z., Ho, J., Tan, G., Ooi, K., & Dennis, C. (2024). Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce. International Journal of Consumer Studies, 48(3), e13047. https://doi.org/10.1111/ijcs.13047

Sharma, S., & Menka, D. (2023). Influence of social media strategies on consumer decision making process: A mediating role of consumer engagement. Elementary Education Online, 13(5), 952. https://doi.org/10.52783/eel.v13i5.952

Singh, A. (2023). Impact of social media on purchase decision making of customers. International Journal for Multidisciplinary Research (IJFMR), 5(2), 1–7. https://doi.org/10.36948/ijfmr.2023.v05i02.2045

Sohaib, M., Safeer, A., & Majeed, A. (2022). Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context. Frontiers in Psychology, 13, 941058. https://doi.org/10.3389/fpsyg.2022.941058

Sproles, G., & Kendall, E. (1986). A methodology for profiling consumers’ decision making styles. Journal of Consumer Affairs, 20(2), 267–279. https://doi.org/10.1111/j.1745-6606.1986.tb00382.x

Souza, F., de Souza J., Petry, J., & Soares, A. (2023). Exploring the antecedents of loyalty from the perspective of the e-commerce retail customer in Brazil. REMark, 22(1), 301. https://doi.org/10.5585/remark.v22i1.17710

Srivastava, A., Dand, D., Budhia, S., Rupnawar, S., & Sharan, S. (2024, Mart). Analysing the differentiated integration policy of the European Union: Recommendations for OECS States. TradeLab, Centre for Trade and Investment Law & Gujarat National Law University. New Delhi/Gandhinagar (India).

Srivastava, A., Mukherjee, S., Datta, B., & Shankar, A. (2023). Impact of perceived value on the online purchase intention of base of the pyramid consumers. International Journal of Consumer Studies, 47(4), 1291-1314. https://doi.org/10.1111/ijcs.12907

Sulistyowati, T., Pardosi, P., Anwar, K., Frimayasa, A., & Sugeng, I. (2025). Generational Differences in Purchase Intentions: A Systematic Review of Influencing Factors and Theoretical Frameworks. Indonesia Journal of Engineering and Education Technology (IJEET), 3(1). https://doi.org/10.61991/ijeet.v3i1.128

Summerlin, R., & Powell, W. (2022). Effect of interactivity level and price on online purchase intention. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 652–668. https://doi.org/10.3390/jtaer17020034

Sultan, P., Wong, H., & Azam, M. (2021). How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model. Journal of Cleaner Production, 312, 127807. https://doi.org/10.1016/j.jclepro.2021.127807

Tan, S. (2024). How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce. British Food Journal, 126(6), 2500-2521. https://doi.org/10.1108/BFJ-09-2023-0815

Utami, N., & Astuti, R. (2024). Prioritizing social media marketing activities: Unveiling the SMMA dimensions for enhancing brand attitude, experience, and purchase intention. International Journal of Research in Business and Social Science (IJRBS), 13(5), 58–71. https://doi.org/10.20525/ijrbs.v13i5.3385

Vo, T., Luong, D., Cho, J., & Le, K. (2023). How to influence consumer behavior: A perspective from e-commerce in Vietnam context. International Journal of Electronic Commerce Studies, 14(4), 1–14. https://doi.org/10.7903/ijecs.2292

Wahyadyatmika, I., & Mahyuni, L. (2025). Brand Love Mediates Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth Effects. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(1), 2071-2093. https://doi.org/10.31538/iijse.v8i1.5768

Wang, J., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. (2022). Trust and consumers’ purchase intention in a social commerce platform: A meta-analytic approach. SAGE Open, 12(2), 1–15. https://doi.org/10.1177/21582440221091262

Wang, J., Ma, Y., Min, L., Geng, J., & Xiao, Y. (2025). The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise. Acta Psychologica, 258, 105174. https://doi.org/10.1016/j.actpsy.2025.105174

Wanigapura, T., Guruge, T., Kuruppu, I., & Abeysiriwardana, P. (2025). Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective. Decision, 1-17. https://doi.org/10.1007/s40622-02500420-8

Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294–1307. https://doi.org/10.1016/j.tele.2017.06.001

Yeniçeri, T., & Şenel, Ö. (2021). Tüketicilerin Online Karar Verme Tarzlarının Sosyo Demografik Özellikleri Bakımından İncelenmesi. İnternet Uygulamaları ve Yönetimi Dergisi, 12(1), 5-23. https://doi.org/10.34231/iuyd.767256

Yoo, S., Lee, D., & Atamja, L. (2023). Influence of online information quality and website design on user shopping loyalty in the context of e-commerce shopping malls in Korea. Sustainability, 15(4), 3560. https://doi.org/10.3390/su15043560

Zeqiri, J., Koku, P., Dobre, C., Milovan, A., Hasani, V., & Paientko, T. (2025). The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies. Marketing Intelligence & Planning, 43(1), 28-49. https://doi.org/10.1108/MIP-06-2023-0248

Zhang, B., Fu, Z., Huang, J., Wang, J., Xu, S., & Zhang, L. (2018). Consumers' perceptions, purchase intention, and willingness to pay a premium price for safe vegetables: a case study of Beijing, China. Journal of Cleaner Production, 197, 1498-1507. https://doi.org/10.1016/j.jclepro.2018.06.273

Zhang, N., & Hu, W. (2024). Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention. Behavioral Sciences, 14(8), 696. https://doi.org/10.3390/bs14080696

Zhang, J., & Lee, E. (2022). “Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement. Journal of Business Research, 149, 494-505. https://doi.org/10.1016/j.jbusres.2022.04.022