JOSHI, M.; MATHUR, D. . Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty. Mercados y Negocios , [S. l.], n. 56, p. 51–80, 2025. DOI: 10.32870/myn.vi56.7835. Disponível em: https://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7835. Acesso em: 30 sep. 2026.