CRESPO, V.; SÁNCHEZ-AMBOAGE, E. Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey. Mercados y Negocios , [S. l.], n. 56, p. 109–130, 2025. DOI: 10.32870/myn.vi56.7926. Disponível em: https://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7926. Acesso em: 3 nov. 2025.