LUO, X.; HUSSAIN, W. M. H. W. Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China. Mercados y Negocios , [S. l.], n. 58, p. 89–112, 2026. DOI: 10.32870/myn.vi58.8091. Disponível em: https://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/8091. Acesso em: 15 may. 2026.