Crespo V, Sánchez-Amboage E. Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey. MyN [Internet]. 2025Aug.26 [cited 2025Nov.3];(56):109-30. Available from: https://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7926