1.
Ong L, Nelloh LAM, Alexandrina E. Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives. MyN [Internet]. 2026Apr.30 [cited 2026May15];(58):35-64. Available from: https://www.mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/8097